Week 2 Assignment Operation Excellence- ITS 631
Week 2
Assignment
Operation Excellence- ITS 631
Company
overview
For
this assignment I have chosen Walmart as my company. Walmart is an American
multinational retail corporation that operates a chain of hypermarkets,
discount departments stores and grocery stores. Walmart was founded by Sam
Walton in 1962 and currently has 8446 retail units under 55 different banners
in 15 countries. It has employee more than 2.1 million people all over the
world. The starting slogan of Walmart was “Always Low Prices” but hey have
changed it now and new slogan states “Save Money Live Better”. Walmart provides
general merchandise: family apparel, health and beauty aids, household needs,
electronics, toys fabrics, crafts, lawn and garden, jewelry and shoes, pharmacy,
tire and lubes and photo processing center.
Situation/
Problem
Walmart’s
operations management covers the approaches that are focused on managing supply
chain, inventory and sales performance. The huge success of company is partly
based on effective performance in operations in operations management. But the
markets are changing and competitors are growing day by day. Customer all over
the world are going online to purchase the products and it seems that Walmart
is not doing good enough to step up in online markets. Companies like Amazon
and Best Buy are taking lead in online sales but Walmart is trying to find ways
to compete. With Amazon posting web sales of $61 billion compared to $7.7 for
Walmart, it seems Walmart has lost valuable market share to its competitors. It
seems strange that a company as large as Walmart has not been able to more
competitive in ecommerce. The other challenges Walmart faces includes
warehouses overstocked with seasonal items making difficult to fulfill of sales
of everyday products. Seasonal items such as electronics, toys and clothing
items are stocking up in inventory which makes difficult in managing everyday
sales items.
Recommendations
With
massive fleet of stores across the country Walmart can really step up in the
online markets. Let’s discuss how the
strategic role of operations function help Walmart to achieve its goals. The
three attributes of operations strategy are implementing, supporting and driving.
By opening warehouse in existing stores, Walmart can easily attract new
customers. With all items racked up in stores, Walmart does not have to invest
much more in day to day products. On the basis of its customer needs and the
customer buying pattern Walmart can easily differentiate the popular products
from the low selling products. This increase sales in one hands and also help
in inventory management system by reducing seasonal low selling items from the
inventory.
Walmart
should focus on its competitive factors such as low price, high quality, fast
delivery, innovative products and services, reliable delivery and wide range of
products and services. Walmart really
needs to work on the thought of ordering an item online and receiving it the same
day. With technology becoming more integrated and the demand for instant gratification
same day delivery seems to be achievable.
Walmart
is doing a better job of having fresh food in stock, the retailer now needs to
focus on improving the quality of the items on its shelves. Improving quality
includes training employees to recognize which items needs to be replaced and
which items needs to put first. Grocery accounts for more than half of
Walmart’s U.S sales and is facing immense competition from stores like Target
and Amazon Whole foods.
Recommendation
II
Through
efficiency, innovation, quality, responsiveness to customer and other factors
Walmart has always been able to successfully build a competitive advantage. Product
and service innovation includes significant improvements in technical specification,
components and materials, incorporated software, user friendliness or other
functional characteristics. Competing Amazon on this global market specially to
boost online sales Walmart has to integrate all the department efforts and
focus on diverse workforce into its organization to keep pace with changing
consumer needs. Innovation whether incremental or revolutionary is the engine
that keeps organization moving forward. At the heart of innovation is
collaboration and integration of systems, designing and updating new technology
and constant improvements and implementation.
With
mobile technology regarding smartphones and wearables is becoming more
prevalent within the retail landscape, Walmart should initiate to serve a more
in this comprehensive market allowing anyone with these technologies to
participate. The other thing Walmart should consider doing is leveraging their
greatest assets ‘associates’ to get online orders to customer’s doors. This
will eventually help in cutting shipping cost and increase efficiency as well
as help packages to get their destination faster.
References
Wal-Mart In The Global Retail
Market: Its... (PDF Download Available). Available from: https://www.researchgate.net/publication/228477402_Wal-Mart_In_The_Global_Retail_Market_Its_Growth_And_Challenges [accessed May 20 2018].
Walmart sparks SMS innovation to
transform in store product search. (n.d). Retreived from https://www.retaildive.com/ex/mobilecommercedaily/walmart-tech-competition-sparks-sms-innovation-transforming-in-store-product-search [accessed May 20 2018].
Stevenson, W. and Sum, C. (2007). Operations management. 9th ed.[Singapore]:
McGraw-Hill Education (Asia).
Slack, N., Brandon-Jones, A. and Johnson, R. (2016). Operations management 8th ed.
Harlow, UK: Pearson Educational Limited.
Eroglu, C., Williams,
B. D., & Waller, M. A. (2013). The backroom effect in retail
operations. Production and Operations Management, 22(4), 915-923.