Week 8 Journal
1)
Make a list of competitors for Islington
College.
2)
Develop a Porter’s 5 Forces Model for
Islington College
3)
To which strategic group might Islington
College belong? Can you map the group?
Answers
1) Islington
College offers the Bachelor program to students interested to have an
International degree in Business administration and in Information and
technology. The college has been providing the degree from London metropolitan
university. The competitors of Islington
College are the colleges’ offering the same program to students. Some of them
are:
·
Lord Buddha Education Foundation College
·
ISMT college
·
Silver Mountain college
·
British college
·
Thames college
2) The
porters five forces of model includes:
·
Threat of new entrants
to a market.
·
Bargaining power of
suppliers
·
Bargaining power of
customers (“buyers”)
·
Threat of substitute
products
·
Degree of competitive
rivalry
For Islington college porters five force model can be elaborated
as:
Threats of new entrants to a market- the Islington College has been providing its education service for more than decade. Within this time period the college offering international degree program has been increased dramatically. There are more than 7 colleges established within in the capital Kathmandu offering BBA and IT international degree. These numbers are increasing day by day therefore threats of new entrants is relatively high.
Bargaining power of
suppliers- The bargaining power of
suppliers is moderate. Usually the suppliers in the colleges are infrastructure
suppliers, example: computer, printers, photocopy machines etc. The competition
that is starting to offer the own products of suppliers put significant
pressure on suppliers.
Bargaining power of
customer- The customer are
students, national as well as international. The bargaining powers of students
seem relatively low because the college is offering the international degree
and students are paying more.
Threats of substitute- The substitute in this sector can be other
colleges providing local degree. Threat of substitute for Islington is very
high because there are more than 80 local colleges operating and attracting
students.
Degrees of competitive
rivalry- Though the rivalry
between the colleges are increasing,
Islington colleges has been attracting the new student because of the
reputation and the quality of education. It seems Islington College has been
successful to avoid much competitive rivalry.
3) Strategic
Group Analysis
Education
sector
Islington
college Vs their competitors in education sector
Group Mapping
References
· James Cadle; Malcolm Eva; Keith Hindle; Debra Paul; Craig Rollaston; Dot
Tudor; Donald Yeates (2nd Edition, 2010).Business Analysis .
British Information Society Limited.
· Gerry Johnson and Kevan Scholes (9th
Edition, 2011). Exploring Strategic Environment: Text and Cases. Publisher, Financial Times/ Prentice
Hall
· Online available at http://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy/ [Accessed in 21 January, 2013]
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